Jack Daniel’s Sinatra Century Launch – Calgary, AB

Last month, I was lucky to be invited to the Jack Daniel’s Sinatra Century media launch party hosted by Jack Daniel’s and Brookline PR at the Bourbon Room at the National on 10th.

Tennessee Fire SourWe started off the evening with two delicious Jack Daniel’s cocktails. The first was “The Matthew”, which consisted of Jack Daniel’s Tennessee Honey (aka Jack Honey), toasted oat syrup, apple bitters, and fresh lemon. My favorite was “The Tennessee Fire Sour”, which consisted of the spicy, cinnamon-flavored Jack Daniel’s Tennessee Fire (aka Jack Fire), egg whites, bitters, and fresh lemon.

We then moved on to a tasting of the amber-colored Jack Daniel’s Gentleman Jack and the bold and robust Jack Daniel’s Single Barrel Select.

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The star of the evening was Jack Daniel’s Sinatra Century. In collaboration with the Sinatra Family, this special ultra-premium whiskey was created to celebrate Frank Sinatra’s 100th birthday and commemorate Jack and Frank’s special friendship. Only 100 barrels of Jack Daniel’s Sinatra Century are being made available globally, with each bottle being individually numbered.

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The Sinatra Century was created through careful selection of specially crafted custom barrels to achieve a special flavor and aroma in order to give Frank a proper 100th birthday gift. It is crafted using the distillery’s same nearly 150-year-old Tennessee Whiskey recipe with the cave spring water from the Jack Daniel’s Hollow, proprietary yeast and charcoal-mellowing process. The whiskey is then placed in specially hand-picked “Sinatra” barrels to be exposed to the extra layers of perfectly toasted oak to allow this limited edition whiskey to achieve its pleasantly smoky and rich aroma, which Sinatra was known to adore.

This 100-proof Sinatra Century is Jack Daniel Distillery’s second offering to commemorate Frank Sinatra. The first was the Jack Daniel’s Sinatra Select, which was introduced in 2013.

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This special edition Jack Daniel’s Sinatra Century is now available in select Canadian markets (Alberta, Saskatchewan, Manitoba, Quebec, and Nova Scotia) for a limited time. Each exclusive bottle is enclosed in a luxury gift box and includes a tie-clip shaped USB drive containing a selection of previously unreleased Sinatra tracks, entitled “Sinatra Live at the Sands in 1996”. This special gift set, which includes a 1L bottle of the Sinatra Century is priced at approximately $850. In Calgary, it is available at select stores such as Willowpark Wines and Liquor Depot. Or if you are in interested in just a taste, Milk Tiger Lounge is currently offering the Sinatra Century for $60 an oz.

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