Edo Japan is unveiling a new in-store concept: Edo Japan Fresh Take. The Fresh Take concept includes a new revitalized store design and layout with refreshed branding, on-trend menu evolution and a grab-and-go market wall with sushi, salads and Japanese-inspired snacks and treats. Going forward, all the new Edo Japan locations will feature this new Fresh Take layout and in-store offerings. While the well-loved dishes like Teriyaki Chicken and Sukiyaki Beef will remain as mainstays on the menu, Edo is introducing new offerings such as the Noodlefull and Chop Chop Bowls, as well as imported snacks.
The new concept was developed with the intention of targeting millennials, while continuing to appeal to the wide range of customers who dine at Edo. The Fresh Take concept will fulfill the needs of the modern consumer as a health-conscious and high-quality alternative to fast food with a variety of fresh and healthy options in meals and beverages, and a focus on transparency when it comes to ingredients and meal preparation.
Edo’s Shawnessy location is one of the first two stores to feature this new concept, with over 120 locations across Western Canada set to eventually follow its lead. The first Fresh Take location opened at North Town Centre in Edmonton earlier this year. With plans for expansion in Eastern Canada also in place, new locations in Manitoba and Ontario will incorporate the Fresh Take concept as they begin to open later in 2018 and beyond.
To celebrate the launch of Fresh Take in Calgary, the Shawnessy store will be hosting a grand opening event all day on Saturday, March 17 with half priced Teriyaki meals, face painting, the Edo Ninja mascot, and the chance to enter to win one of two gift Edo baskets. Guests are invited to attend the celebration at the newly renovated location at 120, 296 Shawville Boulevard SE. Hours of operation are 10 a.m. to 10 p.m. Monday to Sunday.
Thanks to Edo Japan and Brookline PR, I have one (1) $25 Gift Card from Edo Japan to giveaway. The lucky winner will have an opportunity to go and check out one of the Edo Japan locations and enjoy some of their classic favorites or new menu offerings.
To enter into this draw for the $25 Edo Japan Gift Card, simply leave a comment in the section below telling me “Which is your favorite menu item at Edo Japan?”. You will need to put a valid email address in the appropriate box when telling me about the menu item (not to worry, your email address will not be published), so that I can contact you if your name is drawn. This giveaway contest will close on Friday, March 16, 2018 at 11:59AM MDT. I will hold a random draw and one winner will be chosen. I will contact the winner via e-mail as well as post the name of the winner here.
For more chances to win, you can check out my Instagram @miss_foodie.